David Hasselhoff, Anna Friel, Helen Skelton, Julia Bradbury, Jon Richardson, Sir Sir Chris Bonington, Lord Lord Melvyn Bragg, and Stuart Maconie are backing Cumbria Tourism's latest campaign, encouraging people to book autumn staycations to the Lake District, following months of closure earlier this year due to the Covid-19 pandemic.

Broadcaster Maconie commented 'Obviously, you may have to book ahead now things are a little different to normal, but Cumbria is open for businesses and is welcoming you back so it would be great to see you there'.